Bssential · A Bizright Product Division · The New Authority in SMB Business Clarity
The most comprehensive, automated business clarity and growth platform ever built for owner-managed businesses – backed by 20,000 hours of research, 60 years of expertise, and a community network that grows more powerful with every member.
“ You can’t fix what you don’t know is broken. ”
The Great Insights System is borne out of this truth. Everything in running a successful business requires clarity – an understanding, a great insight into its level of operating performance.
Without knowing that reality, an owner is playing a guessing game. Making decisions without data. Investing time and money without direction. Working harder without knowing whether the effort is moving them forward – or simply keeping them standing still.
The Great Insights System ends the guessing. It replaces assumption with intelligence, confusion with clarity, and uncertainty with a measured, actionable picture of exactly where a business stands – and precisely what must change.
The proprietary method behind everything Bssential does.
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Your plan is built around the life you want.
We find what’s holding your business back, match the fix, and build it around the life you want.
The Great Insights System is not a theory. It is the product of a deliberate, years-long research effort to understand – at the deepest level – why owner-managed businesses struggle, what specifically causes their failure, and what precisely must change for them to thrive.
Of dedicated research and development – studying real SMB businesses, their operating patterns, and the root causes of underperformance.
The founding team brings 60 years of combined real-world SMB advisory, financial, and operational expertise to every aspect of the platform.
Identified and catalogued across every major category of SMB operating weakness – mapped to the businesses most likely to need each one.
Identified across Canada and the United States for the Community Marketplace expansion – Calgary is the flagship.
Bssential was built by two people who combine decades of real-world business advisory experience with modern technology capability – a rare pairing that makes the Great Insights System both deeply credible and practically deliverable.
Co-Founder
Retired CPA and former partner of MNP CPA firm. Barry brings decades of hands-on experience advising owner-managed businesses — understanding their financial realities, operational challenges, and the gap between what they know and what they need to thrive. The Great Insights System is the product of his career-long conviction that OMBs deserve better tools and better support.
Co-Founder
Software developer and son of Barry Pritchard. Geordie translates the deep SMB advisory framework built over decades of software development into a powerful, scalable digital platform. His technical expertise is the engine that makes the Great Insights System accessible, intelligent, and ready to serve owner-managed businesses across Canada and the United States.
OMB – Owner Managed Businesses
The term "small business" has long suffered from an inconsistent definition – used differently by governments, statisticians, and industry associations, leaving millions of business owners without a category that truly reflects who they are. A new definition brings clarity to this massive market, distinguishing it with a name that clearly defines the reality of who they are. We have named them Owner-Managed Businesses (OMB) – businesses where the owner is also the operator, the decision-maker, and the driving force. This is not a size classification. It is an identity.
Every Bssential client becomes a registered member of the OMB Alliance Network – a community of like-minded owner-managed businesses that grows more powerful and more valuable with every member who joins. Membership is the gateway to the entire Great Insights ecosystem.
Paid-up members have free access to all Great Insights services – the complete platform, all insight programs, and all tools – for as long as their membership is current.
Complimentary access to the OMB Alliance blog, podcasts, owner education content, and a growing library of business insight resources – curated for the OMB owner's reality.
Network-negotiated supplier discounts on business direct costs, overhead expenses, and personal lifestyle spending – available to all members at no additional charge. This service is in the planning stage and not yet operational.
Access to 650 virtual local marketplaces where members can buy, sell, and promote their business within their community – tapping into the powerful "buy local" consumer movement. This service is in the planning stage and not yet operational.
As the network grows, so does its collective power to seek policy reform with legislators and tax authorities – giving individual OMB owners a voice they could never achieve alone.
The OMB Alliance Network is governed by the co-founders of Bssential – establishing structure, policy, compliance, and the strategic direction of the network. A transparent management fee, representing a percentage of member fees, is paid to the management company for the ongoing governance and growth of the Alliance. Every member can be confident the network is professionally led and protected.
Three integrated proprietary platforms, two intelligent vaults, and a growing ecosystem of services – all built on 20,000 hours of research and 60 years of real-world SMB expertise.
The core automated diagnostic. Uncovers every strength and weakness. Delivers a full strategic roadmap in minutes – not days or weeks.
Hundreds of documented, categorised SMB weaknesses – the most comprehensive repository of its kind. The diagnostic backbone of the entire system.
Hundreds of proven strategic solutions, automatically aligned to every identified weakness. Fully automated matching – no consultant lag, no interpretation required.
The only platform that connects an owner's personal goals and lifestyle to their business objectives – because the evidence shows these cannot and should not be separated.
Guiding owners to manage personal wellbeing, family, and relationships in structured harmony with their business journey. A genuinely integrated approach to success.
An online application for new entrepreneurs – 14 essential checkpoints that must be validated before any business launches. Preventing failed startups before they begin.
Every member – regardless of size – receives the complete Great Insights System. All services listed below are included in full for every tier. Pricing reflects the depth of data analysis required as business complexity grows, not a difference in what you receive.
All OMBs are owner-managed with a maximum of 3 owners who make all business decisions.
All services above are identical across every tier. The fee difference reflects the greater volume and complexity of data analysis required as your business grows.
| Membership Tier | Monthly Fee |
|---|---|
| Solo Operator | $100/month |
| Micro Business | $200/month |
| Small Business | $350/month |
| Medium Business | $500/month |
The monthly membership fee covers all core Great Insights services included in full for every member. Additional fees apply to growth-focused application services — specialist programs designed to accelerate an OMB's development — which are offered separately and charged directly to the member.
For decades, the conventional wisdom was clear: "Never mix personal with business." The Great Insights System challenges this – because the evidence points to a fundamentally different truth.
[It is difficult to know where personal ends and business begins] for an owner-managed business. This connection is real in every OMB. Ignoring it doesn't eliminate it – it simply means the business moves in the wrong direction, optimising for the wrong outcomes, while the owner's real life quietly suffers.
"Business objectives need to align with an owner's personal goals – not compete with them. When they align, everything becomes simpler and every decision becomes clearer."
Business objectives must align with the owner's personal goals. Revenue targets that contradict lifestyle goals create guaranteed dissatisfaction – regardless of how much money is made.
Many SMBs are lifestyle businesses. Owners want to run a profitable business alongside a great family life – with the time to be happy, joyful, present in their marriage, and fully engaged in raising their family.
Business goals set in sync with personal ambitions – so every business decision moves the owner toward the life they actually want.
Structured support for owners who define success as a profitable business alongside a great family life and personal fulfilment.
When an owner is clear about what they want personally, business decisions become dramatically simpler and better.
Not a perfect split between business and personal – but a harmonious integration where each domain supports the other.
Family wellbeing is a legitimate business consideration. Owner burnout and absent parenting directly impact business longevity.
Our proprietary program guides owners in managing personal life – wellbeing, relationships, joy – in structured harmony with their business.
An owner wants to see the big picture. Since the business is the owner's primary asset, the Great Insights System extends beyond business performance – delivering two personal financial reports that consolidate the complete picture of owner wealth and lifestyle spending.
Combines the owner's personal assets with the estimated business value – producing a single, consolidated net worth position. Tracked over time so the owner can see exactly how their total wealth is growing.
A complete annual view of every personal cash outlay – budgeted versus actual, with variance tracking. Segregated into four meaningful categories so owners see not just what they spend, but where they have real choices.
| Category | Annual Budget | Actual | Variance |
|---|---|---|---|
| ① Mandatory Expenses | |||
| Groceries & household | $18,000 | $19,200 | −$1,200 |
| Insurance (health, life, auto) | $8,400 | $8,400 | $0 |
| Utilities & telecommunications | $6,000 | $5,760 | +$240 |
| Transportation & vehicle running costs | $9,600 | $10,200 | −$600 |
| Medical & dental | $3,600 | $2,900 | +$700 |
| Mandatory Subtotal | $45,600 | $46,460 | −$860 |
| ② Discretionary ExpensesWhere choices become savings | |||
| Vacations & travel | $12,000 | $14,500 | −$2,500 |
| Restaurants & dining out | $6,000 | $8,200 | −$2,200 |
| Recreation & sports activities | $4,800 | $5,100 | −$300 |
| Entertainment & subscriptions | $2,400 | $2,100 | +$300 |
| Clothing & personal care | $4,200 | $4,800 | −$600 |
| Discretionary Subtotal | $29,400 | $34,700 | −$5,300 |
| ③ Debt Repayments & Capital Purchases | |||
| Residence mortgage | $28,800 | $28,800 | $0 |
| Vehicle & personal loan repayments | $9,600 | $9,600 | $0 |
| Recreation equipment purchases | $5,000 | $3,200 | +$1,800 |
| Cottage / secondary property costs | $14,400 | $14,400 | $0 |
| Debt & Capital Subtotal | $57,800 | $56,000 | +$1,800 |
| ④ Investment Contributions | |||
| RRSP contributions | $15,000 | $15,000 | $0 |
| Pension contributions | $6,000 | $6,000 | $0 |
| GIC & term deposits | $10,000 | $8,000 | −$2,000 |
| Equities & managed funds | $12,000 | $14,000 | +$2,000 |
| Investment Subtotal | $43,000 | $43,000 | $0 |
| Total Annual Cash Outflows | $175,800 | $180,160 | −$4,360 |
Segregating discretionary spending creates a moment of clarity: every dollar spent on restaurants, recreation, or entertainment is a visible choice – and a visible opportunity. Instead of spend, save. Redirecting discretionary overspend directly into investments does not feel like deprivation – it feels like a decision. That is a fundamentally different relationship with money.
Soflock is Bssential's proprietary savings mechanism – a structured tool that automatically redirects discretionary spending decisions into a dedicated savings vehicle. It creates a friction-free habit of wealth accumulation, turning the insight from the Living Expenses report into direct action. Every dollar not spent on a discretionary item becomes a locked contribution toward the owner's growing net worth.
Too many businesses launch and fail – not because the entrepreneur lacked drive, but because they never should have started in the first place. The 14Ps Startup Roadmap is Bssential's structured online validation tool for aspiring entrepreneurs – completing it before launch can make the difference between success and failure.
Online Application · $599Fourteen essential checkpoints – each representing a critical business viability factor – must be confirmed as fitting before the startup proceeds. The 14 Ps include Purpose (does it fill a genuine market need?), Passion (does the founder have the right mindset?), Pricing (is the product correctly priced?), and nine further validated dimensions.
Illustrative for a landscaping and construction OMB at $750K revenue, currently running at 4% net profit – here is what membership in the Great Insights System delivers across time.
The Discovery to Solutions Business Clarity Check identifies the problems and maps the path forward. The OMB Results Intelligence Report is what comes next – a professionally generated, AI-driven accountability document that measures and reports the real business impact of every solution implemented.
Delivered in professional letter format directly to the OMB owner, the Results Intelligence Report documents every solution change made, the measurable value benefit each change produced, and what comes next. It includes financial performance charts, before-and-after comparisons, the Business-Personal Connect lifestyle update, and a named advisor sign-off.
The report is software-generated with an AI narrative layer – meaning the language is personalised to each client's specific numbers, changes, and outcomes, not templated. The assigned advisor reviews, approves, and releases each premium report before it reaches the client – a 15–20 minute touchpoint, not a professional engagement.
The OMB Alliance is built to continuously grow in value for every member. As the network reaches a defined membership size, new service categories will be activated – each included in existing membership at no additional charge.
This future service is currently in development. Further details will be announced as Bssential approaches the official launch phase.
Bssential leverages the collective purchasing power of the OMB Alliance to negotiate meaningful supplier discounts that no individual SMB could access alone. The network's scale becomes every member's advantage.
A digital marketplace where buying and selling take place within local communities – powered by the "buy local" movement that consumers and community organisations across North America increasingly champion. OMBs are the lifeblood of local communities, and this marketplace gives them a digital stage to thrive on.
Only registered OMB Alliance members can transact on the buy and sell marketplace – ensuring every buyer and seller is a verified, committed member of the community.
Once the virtual marketplace is operational, a transaction fee of 2% on all buys and sells is charged to OMBs. This fee is warranted as Bssential manages and maintains the virtual marketplace infrastructure. It is acceptable to OMBs because the marketplace opens a powerful new channel to earn revenues from within their own community – making the fee an investment, not a cost.
Before official launch, the Great Insights System will undergo a structured pilot validation in Calgary, Alberta – conducted with five carefully selected early adopter businesses representing four distinct industries. This pilot is the final confirmation of our business model, platform performance, and member experience.